You can call it synergy, or you can say "they were meant to be", or the perfect match, the alpha & omega, but the real thing is that sometimes some associations really impact us.
Whenever two WOW Brands merge in some way, in order to give us the best of each of them, we can say that's a Cross Fertilization. One WOW Brand fertilizing the other, and the other way round, and the result is a more powerfull, usefull, insightfull and all the "fulls" you can name, approach to the consumer.
A perfect example of this is Nike Plus, Nike + Apple in a perfect cross fertilization, if you don't know what it is, please watch the video below.
Whenever two WOW Brands merge in some way, in order to give us the best of each of them, we can say that's a Cross Fertilization. One WOW Brand fertilizing the other, and the other way round, and the result is a more powerfull, usefull, insightfull and all the "fulls" you can name, approach to the consumer.
A perfect example of this is Nike Plus, Nike + Apple in a perfect cross fertilization, if you don't know what it is, please watch the video below.
PS: thanks Fran, Mery & Raul for fertilizing me
niiice
ReplyDeleteCross fertilization eh...definitely a revolutionary concept!...if you have more info about it don't hesitate to send it to me.
ReplyDelete