Execution is a key success factor for marketing activations.
And believe me when I tell you that coordination is extremely difficult when you have one or two people to manage.
Now...these guys are the kings of coordination! Watch the videos beneath to understand what I'm saying.
To surprise nowadays our consumers is very hard, well, this two WOW Brands really manage to give consumers "the experience of their life".
WOW Brand - WOW Activation - Positive Experience - Big WOM
And believe me when I tell you that coordination is extremely difficult when you have one or two people to manage.
Now...these guys are the kings of coordination! Watch the videos beneath to understand what I'm saying.
To surprise nowadays our consumers is very hard, well, this two WOW Brands really manage to give consumers "the experience of their life".
WOW Brand - WOW Activation - Positive Experience - Big WOM
a pesar de que detesto esos bailecitos coordinados...impresionante como se va prendiendo la gente
ReplyDeletela idea esta copada!! no hay situación más aburrida que tomar el tren con millones de pesonas para ir a trabajar. El contraste con la música, el baile transmite un mensaje re positivo , onda "a mal tiempo, buena cara" Transforma una rutina aburrida en una mega fiesta!!
DeleteGREAT POST! YOUR WOW IDEAS KEEP GOING ON!
ReplyDeleteAmazing!!! Really good videos! keep loading them, we learn about WOW brands and we do have fun!! Nice job!!
ReplyDeleteLoved it!!
ReplyDeleteBoth are great examples of positive experiences!!, however I think the challenge for marketing teams is also to link those experiences with their brand. I think the first one (T-mobile) is missing a little bit of that. What do you think?. The second one is "buenaza"!.
ReplyDeleteKeep doing, Johnie Romero-Vagni!.
Memo Byrne.
Muy bueno!!
ReplyDelete